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Why the Spider-Man Sony/Marvel Universe Was Doomed Before It Began

A One-Track Universe

Here’s the thing with trying to build a cinematic universe: You actually need more than one franchise in order to do it. An under-discussed reason why the MCU clicked the way it did is because Marvel Studios had access to several different franchises that could have existed independently of each other if they needed to, and only gained extra value when put in the same world. Sony’s problem is that they only had one franchise, that being Spider-Man. Even without Peter Parker in them, Venom, Morbius, Madame Web and Kraven are still all Spider-Man movies because they are attached to his world by default. You can’t have one without the other, meaning that trying to force the issue and make movies about these characters without Spider-Man is only going to result in a series that cannibalizes itself to death.

The MCU clicked because it had access to several different franchises that could’ve existed independently of each other and only gained extra value when put in the same world.

The Venom movies all feature a tiny cast and symbiote or symbiote-adjacent antagonists. Madame Web is a prequel about a group of characters who will eventually become Spider-Women, but not in the movie itself. Kraven has to battle (and kill!) the Rhino, depriving Spider-Man of another hypothetical antagonist down the line. All of these films feel empty because none of these characters were designed to be leads. They are supporting characters who are part of a larger world centered around a figure who can actually shoulder that burden. Trying to build a universe out of appetizers without ever getting to the main course was only ever going to leave the audience starving.

The lesson that Sony Pictures never learned is that carving up pieces of your franchise and then trying to duct tape them back together doesn’t actually make your franchise any bigger. But they couldn’t help but try to get in on that blockbuster pie all the same, even if it meant fronting hysterical ideas like having the MCU’s Vulture warp into the post-credits scene of Morbius, or of teasing Knull as a major threat down the line right after killing Venom, meaning he would presumably be stuck battling a ramshackle group of second stringers. Hell, even the ideas that didn’t wind up happening, such as teaming up Black Cat and Silver Sable, two characters who have nothing to do with each other besides both being women in Spider-Man’s world, or of making a Sinister Six movie in a universe where Spider-Man presumably can’t appear when that group exists for the sole reason of fighting Spider-Man, are exactly the sort of cheese-brained absurdity that we as a society should never have entertained. Sure, Sony’s Marvel Universe may have failed, but the real travesty is that it was ever allowed to try.

Carlos Morales writes novels, articles and Mass Effect essays. You can follow his fixations on Bluesky.



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Wolmara Press Content Writer
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